This is a demo store. No orders will be fulfilled.

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The NOVO brand is on a mission to become the worlds most loved footwear and accessories brand. The Novo brand includes styles to suit all occassions, all seasons and all customers. We are a global brand, with a global mindset!

From the very beginning, NOVO’s vision was to provide a vast range of seasonal designs for the fashion-conscious woman at affordable prices. The brand began in Australia and now has over 120 stores across Australia and New Zealand plus our fabulous on-line stores and high street partnerships. Novo is easily accessible to make that outfit just right!

Our buyers travel the world to keep an eye on what’s new so that our NOVO customers are aware of the latest trends with the added bonus of an affordable price point.

NOVO’s wide range ensures that there’s a perfect shoe for every situation. Whether it’s a strappy sandal for the beach, comfortable flats for the office or those must have heels for that special occasion – Novo has it covered.

Our customers receive a high-quality product and are always given the very best service from a dedicated, well-trained team who are absolutely passionate about our product and brand.



NOVO started its journey in 2002 with a vision to become a celebrated affordable women’s fashion footwear & accessory brand. Today, it is exactly that.

Our doors opened in Warringah Mall, Sydney in 2002 and not long after we opened stores in Victoria, Queensland, South Australia and Western Australia. We then jumped across the Tasman to New Zealand and before we knew it our 120th store across the regions had opened.

A significant moment in our history was the launch of Brazilian model Giselle Bundchen’s range of Ipanema sandals. Proudly a percentage of the launch sales were donated to preserve the endangered headwaters of the Xingu River system in Brazil’s Amazon region. The Brazilian brands of Ipanema and Grendha are an iconic addition to the NOVO brand.

Our global footprint continued to grow when NOVO became available in Fijian resorts and at stores in the Tappoo City department complexes.

Novo is now becoming a big name in the UK fashion footwear scene and can be found making a big impact on the high steet.


Since 2002 our stores have represented our brand to showcase the variety of footwear we have by offering unique in store design experiences through various merchandising areas. Over the years our designs continue to expand and work with consumers on creating the best consumer experience we have to offer.  

We don't currently have any stores open in the UK, but watch this space..